Web analytics refers to the measurement, collection and analysis of internet data for the purpose of optimizing and understanding the use of the web. Web analytics can either be on-site or off-site web analytics. On-site web analytics involves the analysis of your own website in order to determine how visitors navigate through your site. This usually involves an analysis of landing pages, drivers and conversions of the site towards a purchase. In the commercial context, this kind of analysis provides performance indicators of a web site or a marketing campaign. Off-site analytics involves a look at the internet as a whole and the potential as well as the visibility of a website to the internet community. Historically though, the term web analytics has come to refer to on-site measurements of a particular web site.

The use of web analytics technologies involves either collecting data stored in logfiles on the web server or by use of page tagging where JavaScript is used to notify a server that a page request by a browser has occurred. This data can then be collected to produce web traffic data. These are the main ways of collecting data. There are other ways which include e-mail response rates, lead information, click heat mapping among others. Web log analysis software is used to collect the data from web logs and generate extensive statistics. The emergence of search engines means that log analyzers have to ignore requests from spiders and track cookies from visits instead. Page tagging helps to resolve some inaccuracies of log file analysis by use of web counters.

Assigning of cookies is also another important element of present web analytics services. Cookies help to uniquely identify a visitor and any subsequent visits. Due to their varied uses between web sites, the quality of data collected and reported from them is affected. Alternatively, data may also be collected by a third-party server by use of DNS look-ups to identify IP addresses. This method however has the risk of losing data if DNS look-ups fail or are delayed for too long.

Today, commonly available web analytics third-party software provides highly customizable enterprise-level analysis of systems by offering real-time and historical data that can even be visualized with graphs and charts helping marketers and site designers to optimize their business web sites. Depending on which web analytics software you choose, this method of analyzing your web site can help you to improve conversion rates.

Post from: Internet Marketing Strategies - Online Marketing Tools

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A product doesn’t provide the impetus, the market does

Internet marketing research begins by find a market that people love and passionate about and love it and make that experience better  and or find  some market that is based on fear of something and how to alleviate that.

Internet marketing research is all about looking for a group of people who desire something and giving them what they want.

These are the main Internet marketing points to research for:

• A good number of people
• A passionate audience
• Can be reached
• That they are buyers

Create a Niche Product

You need proven data to verify that these people are buyers.  Use Clickbank to see if the market is a buying market and promote that product.

If you can sell these Internet products on a small scale, this market will prove itself to your and may be a market that you could create a product for.

• Are there lots of products for sale for this product on Clickbank alone and are they being sold by affiliates.  Most affiliates promote products on PPC and if they are making money the % of sales coming from affiliates will be high. Affiliates will not be selling a product unless they are making money.
• Check Google for PPC affiliate product offerings. Check out the Yahoo, Bing and Google engines to see if it is selling. Yahoo and Bing can link directly to the Clickbank product by checking for the /?hopxxx in the URL (which indicates this is an affiliate link).
• Make a search for keywords for Google Adwords and see if there are many long-tail keywords with decent search volume indicating that there is market.

If you can verify that people are buying this Internet product, you might consider creating a better version of this product. If this is the case, go to Guru.com, eLance.com and other writers or interview expert on the phone. Transcribe it, edit it and you’ll be ready to roll out your product.

Another way is to buy resale rights to a similar existing product and repackage it. Then take some of your articles and make it a free product giveaway in order to develop a list.

Post from: Internet Marketing Strategies - Online Marketing Tools

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