A product doesn’t provide the impetus, the market does
Internet marketing research begins by find a market that people love and passionate about and love it and make that experience better and or find some market that is based on fear of something and how to alleviate that.
Internet marketing research is all about looking for a group of people who desire something and giving them what they want.
These are the main Internet marketing points to research for:
- A good number of people
- A passionate audience
- Can be reached
- That they are buyers
Create a Niche Product
You need proven data to verify that these people are buyers. Use Clickbank to see if the market is a buying market and promote that product.
If you can sell these Internet products on a small scale, this market will prove itself to your and may be a market that you could create a product for.
- Are there lots of products for sale for this product on Clickbank alone and are they being sold by affiliates. Most affiliates promote products on PPC and if they are making money the % of sales coming from affiliates will be high. Affiliates will not be selling a product unless they are making money.
- Check Google for PPC affiliate product offerings. Check out the Yahoo, Bing and Google engines to see if it is selling. Yahoo and Bing can link directly to the Clickbank product by checking for the /?hopxxx in the URL (which indicates this is an affiliate link).
- Make a search for keywords for Google Adwords and see if there are many long-tail keywords with decent search volume indicating that there is market.
If you can verify that people are buying this Internet product, you might consider creating a better version of this product. If this is the case, go to Guru.com, eLance.com and other writers or interview expert on the phone. Transcribe it, edit it and you’ll be ready to roll out your product.
Another way is to buy resale rights to a similar existing product and repackage it. Then take some of your articles and make it a free product giveaway in order to develop a list.
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