Want to start with the right engine. Blogging is all about the content. The reason people come to your site is for the content. If you get big you should have a good engine like Wordpress which is a open source and can be backed up. You need to own it all from the hosting process to the stats. The best products are the simplest and require the least amount of effort.

Write for syndication for RSS readers … where other people are reading your content. May even be viewed on someone else’s phone or optimized by a character reading voice. Don’t have to worry about the look and feel as much as content. The revenue has to be in the syndication not the site. You need affiliate links inside the contents that drives them to profitable action.

Write for Google and audience. Need to write for both of them. Your audience comes back to you through syndication as well as your potential audience. They use different words and terms that can be found in Google. So you need to write for both by way of TITLE and a repeat of title blended into the post. Those are the keywords people are searching for.

Know and act on your linking strategies. Anytime someone links from their website into your website you get Google juice. Link to as many people as possible because they may link back to you. By being active, more people will notice you.

For more information http://www.paulcolligan.com/2007/11/02/blogthemediacom-free-preview-week/